Privacy Policy

Minder Studio · Effective date: 25 June 2026 · Last updated: 25 June 2026

This Privacy Policy explains how Minder Studio ("Minder", "we", "us") collects, uses, and shares information when you use our mobile games — including Sheep Shuffle: Color Sort and our other titles (each, the "Game") — and our website at https://minder.studio (together, the "Services"). It applies to all of our games unless a specific game provides its own policy.

By using our Services, you agree to this Policy. If you do not agree, please do not use the Services.

1. Information We Collect

a) Information collected automatically

When you play our Games, we and our third-party partners automatically collect:

• Device & advertising identifiers — such as the Identifier for Advertisers (IDFA on iOS), the Android Advertising ID, and the vendor identifier (IDFV). On iOS, the IDFA is only used for tracking if you grant permission via the App Tracking Transparency prompt.
• Device information — device model, operating system version, language, region, screen size, and similar technical data.
• Usage & gameplay data — levels played, progress, in-game actions, session length, features used, and interactions with ads.
• Purchase history — records of in-app purchases you make (we do not receive your payment-card details — see Section 4).
• Diagnostics & performance data — crash logs, error reports, and performance metrics.
• Approximate location — coarse, IP-based location may be inferred by our advertising partners to serve relevant ads. We do not collect precise GPS location.
• Log & network data (website) — IP address, browser type, referring pages, and timestamps when you visit our website.

b) Information you provide

• Information you send us directly, such as your email address and message content when you contact support.

2. How We Use Information

• Operate, maintain, and improve the Games and Services.
• Save your progress and deliver game features.
• Display advertising, including personalized advertising where permitted (see Section 5).
• Process and validate in-app purchases.
• Analyze usage to improve gameplay, balance, and performance.
• Diagnose crashes and fix bugs.
• Measure marketing and user-acquisition campaign effectiveness (attribution).
• Protect against fraud, abuse, and security risks, and comply with legal obligations.

3. Advertising & Tracking (App Tracking Transparency)

Our Games are free and supported by advertising. Our advertising partners may use device and advertising identifiers to measure ad performance and, with your permission, to show you personalized ads.

On iOS, we show Apple's App Tracking Transparency prompt. If you choose "Ask App Not to Track," we and our partners will not use the IDFA to track you across apps, and you will receive non-personalized (contextual) ads instead. You can change this at any time in Settings → Privacy & Security → Tracking.

On Android, you can reset or delete your Advertising ID and opt out of ad personalization in Settings → Google → Ads.

4. In-App Purchases

In-app purchases are processed by the Apple App Store or Google Play. Your payment-card and billing details are handled by Apple or Google under their own privacy policies — we do not collect or store them. We receive only a confirmation and record of the purchase.

5. Third-Party Service Providers

We use the following categories of third-party SDKs and services, which may collect and process data as described in their own privacy policies. The exact set may vary by game and version:

We do not sell your personal information for money. Some sharing of identifiers with advertising partners may be considered a "sale" or "share" under certain laws (e.g. CCPA) — see Section 8 for your choices.

6. Data Retention

We retain information for as long as needed to provide the Services and for legitimate business or legal purposes. Analytics and advertising data are retained according to our partners' standard retention periods. You may request deletion as described in Section 8.

7. Children's Privacy

Our Games are intended for a general audience and are not directed to children under 13 (or the equivalent minimum age in your country). We do not knowingly collect personal information from children under 13. Where our Games are made available to a broad audience, we instruct our advertising partners to comply with applicable requirements (such as serving only contextual, non-personalized ads to users treated as children). If you believe a child has provided us personal information, contact us (Section 10) and we will delete it.

8. Your Rights & Choices

Depending on where you live (e.g. the EEA/UK under GDPR, or California under CCPA/CPRA), you may have the right to:

• Access, correct, or delete your personal information;
• Object to or restrict certain processing;
• Opt out of personalized advertising / the "sale" or "sharing" of identifiers (use the ATT/Android controls in Section 3, or contact us);
• Withdraw consent where processing is based on consent.

To exercise these rights, contact us at the address in Section 10. We will respond as required by applicable law.

9. Security & International Transfers

We use reasonable technical and organizational measures to protect information. No method of transmission or storage is completely secure. Your information may be processed in countries other than your own, including where our service providers operate; we rely on appropriate safeguards where required.

10. Contact Us

11. Changes to This Policy

We may update this Policy from time to time. We will post the updated version here with a revised "Last updated" date. Your continued use of the Services after changes take effect constitutes acceptance of the updated Policy.